This is probably the most long-winded blog post I have ever made but that’s what blogs are for, right! I had the idea in the bath this morning and it was probably due to the strong coffee I had drunk, which I bought from an independent coffee bean outlet in Camden, from which I (uncharacteristically for me these days) sampled again, because we’re out of decaffeinated tea at the moment. The idea was for a start-up that takes the shape of a not-for-profit organisation that seeks to bring global stories to the forefront of people’s attention that concern the successful collaboration between corporations and charities (and other not-for-profits) in the fight against the effects of globalisation, global economic instability and environmental issues... phew!

The agenda in which to bring to the fore might include documenting successful projects in these areas:

- Poverty/food/medical aid.
- Clean energy.
- Education.
- The arts.

The goal would be to create the engaging stories themselves by teaming creative people with the individual production efforts, which would have an emphasis on maintaining a natural style of reporting but maybe be fused with a good soundtrack and just basically be dope little films or well written pieces of journalism. These stories would appear on the website where they could be shared, "liked" and useful info attached so that members of the public could get involved in individual causes or just find out more about them.

The main challenge, I suppose, would be ensuring this organisation maintained an “unfair advantage” in achieving it’s goals and predictably all I can think of right now is that it could secure a snappy sounding domain name, have a cool website design and just maybe be able to communicate a sense of innovation in being the first to create this kind of central hub of good news. (Not very unfair.) Obviously the unique selling point would be to offer corporations a disrupted social media/content strategy that might curtail the status quo of advertising, which I feel, often seems to waste good money on bombarding the public with frivolous aspiration-based stimuli when it could be sponsoring the manifestation of tangible outcomes that everyone could celebrate together.